Henman Communications wins David Lloyd clubs brief to activate Judy Murray partnership

Sports and lifestyle PR agency Henman Communications has been chosen by David Lloyd Clubs to launch its new tennis coaching partnership with Judy Murray, a former Fed Cup Captain and the mother of professional tennis player Andy Murray.

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Henman Communications was appointed at the start of March to manage media outreach and run six regional coach training workshops, hosted by Judy Murray at David Lloyd Clubs around the UK.

The agency provided a range of PR, social media and marketing activity, including regional and national media outreach, video content creation, toolkit creation, social media engagement, key messaging and ambassador liaison.

Henman Communications also coordinated the filming of a video showreel and assisted with the delivery of a Facebook LIVE social media interview with Judy.

The campaign generated 84 pieces of coverage, including regional and national print, online, blogs and local radio. Full details of the campaign can be found here.

Liz Bartlett, PR manager at David Lloyd Clubs, said: “We were delighted with the amount of media coverage generated by Henman Communications and its event management of the six coach training workshops. The PR team delivered six successful regional press campaigns and also assisted our team with the strategy and planning of the video content, social media activation and ambassador activation.

“This enabled us to maximise the value of our new coaching partnership with Judy Murray and generate ROI.”

Richard Henman, CEO Henman Communications, said: “David Lloyd Clubs is committed to encouraging all children to start playing and enjoying tennis, whatever their level or age through fun and engaging tennis coaching. It is great to see David Lloyd Clubs partner with such an experienced coach as Judy Murray and invest in building their coach work-force. I have no doubt this will help get more kids and families enjoying their tennis across the UK.”