Health-tech platform Cera chooses W to help “disrupt social care sector”

Cera, a new health-tech platform which enables family members to book carers for elderly relatives, has appointed W as its retained PR agency, following a launch project in November last year.

The new venture – backed by former and current heads of JustEat, Standard Chartered bank, UBS and the World Health Organisation – was co-founded by health-tech leader Dr Ben Maruthappu and internet entrepreneur Marek Sacha to help meet the UK’s growing demand for quick, reliable, and transparent social care.

Cera, which is regulated by the CQC, matches, assigns and delivers carers to clients within four hours.

W’s brief is to position Cera among consumer audiences as a leading provider of fast, reliable, transparent and safe social care.

The agency will also support Cera on a number of strategic partnerships with retailers, councils, hospital and technology companies, and boost its visibility among investor, healthcare and tech audiences.

As part of the ongoing activity, W will lead on a thought leadership, executive profiling and media engagement programme designed to strengthen the co-founders’ status as “go-to experts” on social care and health technology globally.

Becky Charles, head of media and corporate at W, said: “Cera has an impressive vision – to completely revolutionise social care through technology – and Marek and Ben couldn’t be better placed to take on this worthwhile challenge. The company is growing at a phenomenal rate, and we’re looking forward to being part of their journey as they rejuvenate and modernise a sector in real need of overhaul.”