Boux Avenue appoints Threepipe to drive online growth

Boux Avenue, the lingerie, swimwear and nightwear brand owned by Theo Paphitis, has appointed Threepipe to help drive further international online growth.

Threepipe will manage the brand’s paid social, paid search and display media campaigns outside of the UK as the business looks to build on its success, since its launch in 2011.

Rosie Pearsall, head of international ecommerce at Boux Avenue, said: “We are excited about working with Threepipe and their track record in helping drive profitable growth for other retailers that we admire. It’s an exciting time for Boux Avenue as interest in the brand builds momentum in both the UK and international markets.”