Yellow Jersey PR appoints CFO

Alex Gerrard has joined Yellow Jersey PR as chief financial officer. He will advise and build upon the firm’s ‘organic’ and acquisitive expansion plans.

In previous roles, Gerrard worked with plcs and private companies through periods of rapid and sustainable development. He also founded and grew his own full-service accounting practice, which provides ‘high street’ accounting services to both SMEs and larger organisations.

Dominic Barretto, managing director at Yellow Jersey PR, said: “I am pleased to welcome Alex to the agency and delighted to have added such a highly experienced and commercially oriented CFO to our team.”

Yellow Jersey PR has offices in London and Leeds, and advises more than 50 clients across nine sectors including oil & gas and tech.