The Forge wins Gousto reputation management brief

The Forge Communications has been retained by food delivery company Gousto to handle its issues management in the UK.

Gousto delivers fresh, pre-measured ingredients and easy-to-follow instructions to people’s homes, and sends almost 400,000 meals monthly. It appointed The Forge following a competitive review process of reputation management and crisis handling in the food sector.

Carlie Wittred, PR manager at Gousto, said: “We were hugely impressed with The Forge’s food experience and handling of a crisis. The Forge will work with our in-house PR team to help manage our reputation and prepare our messaging as we continue to scale.”

Emma-Jo Jones, co-founder at The Forge, added: “We are delighted to be working with such an innovative and inspirational brand. We will use our expertise and knowledge to enhance and support the already fantastic team at Gousto.”

In the last six months, The Forge also won KIND snack bars and The Collective Dairy.