Simpatico PR expands into US with account win
Simpatico PR has won Adloox, an anti-advertising fraud technology company, as it launches a US practice in New York. Dori Pasternak-Busell will lead Simpatico’s US business.
Patrick Barrett
With previous roles, including an in-house position at Visa and agency-side roles at MWW Group and Ogilvy, Pasternak-Busell has more than 15 years of experience across B2B and consumer public relations.
Adloox has appointed Simpatico PR to handle its US and UK media relations and content development. Simpatico PR will implement a strategic thought leadership programme for Adloox to increase its media visibility in the US market.
Working with media agencies and publishers, Adloox offers brand safety, ad fraud and viewability data analysis and protection in the digital market.
Marco Ricci, CEO at Adloox, said: “It’s been a pleasure working with Simpatico PR in the UK. In a very short time they’ve helped us to make a real impact in the market, so it made absolute sense to expand the programme they’ve developed for us to the US as well. I look forward to all of the great coverage they will drive for us in the market.”
Simpatico PR was founded by former Media Week UK editor Patrick Barrett in 2012. It works with clients spanning media, marketing, design and advertising technology, and operates in international markets across EMEA and APAC.
Barrett added: “We’re thrilled to be extending our agency offering to the US and to be working with Adloox as one of the practice’s founding clients. We look forward to combining our wealth of expertise with Dori to deliver a truly effective approach to business media relations and content creation.”
- Simpatico’s MD Patrick Barrett took part in a recent Gorkana webinar on the rise of earned media. Listen and read about it here.
