PegasusLife appoints Farrer Kane

Farrer Kane has been appointed by retirement living developer PegasusLife to support its media relations campaign and to help build and strengthen its brand across B2B and B2C channels.

PegasusLife develops property for the “older generation”, and is currently developing 30 sites across the UK, backed by investment management firm Oaktree Capital Management.

Tajinder Leonard, PR and communications manager at PegasusLife, said: “To raise brand awareness of why we’re different requires an agency that is responsive, is on top of the news agenda, and really understands why and how we’re different. With the team at Farrer Kane team I am confident we have the right partner.”

Alex Kane, managing director at Farrer Kane, added: “With over 10 developments coming to market this year, it is a really exciting time to be involved. From a media perspective, it is great to work with a business that has such a strong viewpoint on what needs to happen within its own industry. We look forward to working with PegasusLife to carve out a powerful and distinct market voice.”