Hotwire set to handle UK PR for Newsflare

Hotwire has been selected as the UK integrated comms agency for Newsflare, an online video news platform for user generated video content.

After a six-way pitch, Newsflare has chosen Hotwire to spearhead its consumer and B2B communications in the UK.

The team has been tasked with positioning Newsflare as the home of quality user generated video content for production houses, brands, publishers and broadcasters as well as uploaders, and with leading a media relations campaign that will focus on raising Newsflare’s profile through thought leadership, advocacy and research.

Sian Melonie, senior marketing manager at Newsflare, said: “When we met Hotwire, we knew from the start that it was the agency we had to partner with. We were looking for an agency that not only had deep sector knowledge of the video and media space but could deliver big creative ideas that grab both consumers’ and businesses attention – a skill that not many agencies can deliver on as well as we know Hotwire will.

“The team’s understanding of our industry, combined with its unique, insight-led approach and network of not only media, but industry contacts too, made it stand out above the rest.”

Kate Hamilton, director at Hotwire, said: “The team is thrilled to be working for Newsflare – it’s a great opportunity for us to think big, use our network to its full potential and turn our minds to consumer and B2B audiences. There’s also the potential for us to expand our programme across the pond to our colleagues in the US at a later date, which is very exciting. We’re looking forward to putting our creative ideas and plans into practice.”