Equality Capital appoints Mash PR

Equality Capital, the UK wealth management firm which prioritises the rights of LGBT people, has retained Mash PR.

Equality Capital prioritises ethical investment by ensuring that the pensions and investment portfolios of its clients are not made into markets that propagate hate and discrimination.

Charlie Nicholls, managing partner at Equality Capital, said: “We appointed Mash PR because the team understand our audience very well and took a lot of time to ensure we were happy with their approach to our launch.

“We like their tenacity, drive and enthusiasm to help us make a real difference through the movement of money into ethical destinations and away from funding hate.”

Stu Campbell-Carran, managing partner at Mash PR, added: “Until I met Charlie I had absolutely no idea where my own pensions and investments were going – and as a gay man it shocked me to think that my hard-earned money could inadvertently be funding hate, discrimination and atrocities overseas. We will be running a proactive press office to raise awareness of this issue through in-depth editorial placements and supplementing this with a series of creative, thought-provoking campaigns.”

Equality Capital’s research team screens and scores markets on how ethical they are. It bases its scores on six key criteria: marriage equality, civil partnerships, discrimination laws in employment, adoption rights, military service rights and legal punishments for being LGBT (including the death penalty).