Eden Park hands UK and Ireland PR brief to Kazoo

Eden Park has appointed Kazoo Communications to handle its PR in the UK and Ireland, as the fashion brand celebrates its 30th anniversary.

Eden Park was launched in 1987 by international rugby players Franck Mesnel and Eric Blanc when the Racing Club de France decided to create a ready-to-wear brand.

Kazoo has been briefed to raise the French label’s profile among fashion and lifestyle media and bloggers.

Also, Kazoo will manage Eden Park’s creative press office and product placement, as well as promote its Rugby Football Union and Irish Rugby Football Union sponsorship, seeking out media opportunities with players from the England and Ireland teams.

Florent Rossigneux, head of marketing at Eden Park, said: “We’re thrilled to welcome Kazoo to the team. With established credentials in leisurewear, sports and fashion they’re the perfect match, and we’re looking forward to them raising our profile to crack the UK & Irish fashion market.”

Jessica Owen, managing partner at Kazoo, added: “While Eden Park is an established brand across the globe it has low brand awareness within the UK & Ireland. With such a desirable collection of aspirational clothing and a fabulous sponsorship proposition, we can’t wait to change this.”