Dynamo leads PR charge to save Great Britain Wheelchair Rugby
Dynamo has been chosen to lead the consumer PR for not-for-profit organisation Great Britain Wheelchair Rugby (GBWR), as it fights to save the national team following a cut in its UK Sport funding.
GBWR’s campaign has already raised more than £10,000 at http://gbwr.org.uk/
GBWR is responsible for the national wheelchair rugby team, which represents Great Britain at international tournaments, including the World Championships and the Paralympic Games.
The organisation says it is critical it makes up the £3m it had expected to get from UK Sport. It has launched a crowdfunding campaign and is looking for corporate sponsors.
The campaign has already raised more than £10,000 at http://gbwr.org.uk/ and donations from the PR industry and sports brands are welcome.
GBWR has briefed Dynamo to lead media relations, partnerships and events in the UK.
David Pond, CEO of GBWR, said: “The Dynamo team have been very vocal supporters of GBWR for some time, so it’s great for us to become their first ever Diversity client. The team is pushing our crowdfunding campaign and I’d really want to take the opportunity to thank them but also call for help from sports clients in the PR industry to support our campaign.”
Peter Bowles, co-CEO at Dynamo PR, added: “We’ve known the team at Great Britain Wheelchair Rugby for years and took the whole Dynamo team to see them play at London 2012. Dynamo is looking to push diversity in all its forms more across the agency, so we’re proud they’ve picked us to raise funds to help the team reach Tokyo 2020.”
Mike Brown, England and Harlequins fullback, said: “After watching the team for the first time at London 2012, I was inspired. The guys are an unbelievable testament to overcoming hardship and I am proud to be an ambassador to the team, and even prouder to be helping to spearhead this campaign.
“The funding is absolutely vital. I appeal to everyone to help in any way they can and to help secure the future of GBWR.”
Mike Brown, England and Harlequins fullback, said: “After watching the team for the first time at London 2012, I was inspired. The guys are an unbelievable testament to overcoming hardship and I am proud to be an ambassador to the team, and even prouder to be helping to spearhead this campaign.
The funding is absolutely vital. I appeal to everyone to help in any way they can and to help secure the future of GBWR.”
