Couchbase chooses Spark Communications for Pan-European brief

Spark Communications will manage PR for database company Couchbase across the UK, France and Germany, developing a creative content strategy to engage customers and the media.

Couchbase delivers NoSQL database technology for businesses focused on digital innovation. Its customers include LinkedIn, PayPal, Dixons, eBay, General Electric, Marriott, Ryanair and Tesco.

Luke Whitehead, EMEA marketing director at Couchbase, said: “Although I’ve not worked with Spark before, I’ve admired its work with competitors in previous roles. It was clear to me that the team have the contacts and creativity that takes PR from being something resulting in sporadic media coverage to something that has a tangible impact on the business. It was clear that with Spark we’d get a strong team, where everyone from the director on our account to the AE actively contribute to the programme and drive results.”

Ana Williams, director at Spark Communications, added: “With a pan-European brief focused on storytelling and content we are really excited about the campaigns we are planning.”