Smoking Gun wins Arriva Buses North West PR brief

Smoking Gun PR has been appointed to handle the PR for Arriva Buses in the North West and Wales.

Arriva is one of the largest bus and train transport services organisations in Europe, employing around 34,000 people.

Smoking Gunwill handle media relations and crisis comms, as well as provide support across stakeholder relations and internal comms strategies.

Arriva Buses’ North West encompasses services in Merseyside and the Wirral, Greater Manchester, Lancashire and Cheshire, as well as North Wales.

Arriva Buses’ commitment to the environmental agenda and eco technology, as well as its community projects in the North West and Wales, will form part of the brief.

Julie Linforth, marketing director at Arriva North West, said: “Smoking Gun PR came highly recommended to us and we were immediately impressed not only by its credentials but its energy and vision for our work. We’re delighted to have the team on board as we spearhead our ‘clean and green’ bus network and launch a series of cultural and charitable partnerships throughout 2017.”

Smoking Gun PR MD Rick Guttridge added: “We welcome Arriva to our roster at an exciting time of growth for the agency. The team will bring a wealth of expertise in travel PR and crisis communications to the account and are matching team Arriva’s ambitions for the year with a robust PR programme to support its business objectives.”