The Wern PR appoints its first apprentice

Start-up specialist The Wern PR has appointed an apprentice to its team following recent client wins.

Katarzyna Zdunczuk will join the agency as an apprentice and was discovered through an apprenticeship scheme with Digital Futures which ran a programme with marketing title The Drum last year.

Zdunczuk will split her time between Shoreditch and Aldgate while she completes a digital marketing and social media course.

Also, Jemma Wythe is joining as senior account executive. She has more than five years of PR experience and will support across the agency’s clients including Accelerator London, Hob Salons and new accounts.

The starters will join as the agency secures two new accounts; Ebookadabra, the ‘netflix for children’s books’ and Sherpa, a soon-to-launch insurance tech start-up.

Lucy Werner, founder of The Wern, said: “Offering an apprenticeship allows us the opportunity to provide vocational training with a salary to someone who might not otherwise be able to afford to work for free to gain experience in a PR consultancy.

“We strongly believe that all business owners have a responsibility to employ from a diverse talent pool and whilst a degree is great, it didn’t teach me anything that I use in the work environment. The skills that our apprentice will learn – without getting into debt – will be applicable to whether she chooses to stay in PR or move a different sector.”