Remy Le Fèvre joins Ogilvy PR as creative director

Ogilvy PR UK has appointed Diffusion PR’s Remy Le Fèvre as creative director. He will work across several Ogilvy PR clients, including Bacardi, YouTube, Huawei, Puma and Ford.

Le Fèvre’s previous role at Diffusion PR saw him integrate the agency’s global strategy and lead its consumer PR offer.

Previously, he worked at Hill+Knowlton Strategies.

In his role at Ogilvy PR UK, Le Fèvre has been briefed to drive greater creative integration across the Ogilvy Group.

He will report to Serge Vaezi, UK and EMEA chief strategy and creative officer at Ogilvy PR.

Vaezi said: “Remy has an outstanding pedigree and reputation. He shares our vision for the Strategic-Creative team approach pioneered at Ogilvy PR, a partnership and collaboration rather than a ‘pass the baton’ approach. I am delighted by his addition to our team and how his creativity and instinct for culture will enrich how we make brands matter.”

Le Fèvre said: “The infrastructure, diversity of expertise and resources that Ogilvy UK has makes it the perfect environment for creative collaboration. It’s a culture where all voices are heard and exceptional work is consistently produced.

“A dedicated focus on collaboration defines the best agencies in our industry and I’m looking forward to working with brilliant people throughout the group to deliver work that makes our clients’ brands, truly matter.”