Middle East-focused investment firm chooses Yellow Jersey PR

Yellow Jersey PR has been appointed as the retained communications adviser to Indigo Holdings, having supported the company’s NEX Exchange IPO.

Charles Goodwin, Yellow Jersey director,  is leading the account, supported by account manager Joe Burgess and account executive Katie Bairsto.

Indigo, which is targeting investment opportunities across the Middle East’s frontier markets, is initially concentrating on the e-commerce sector. It has just completed its first investment in Iranian car ride-sharing app Carvanro.

Goodwin said: “Indigo is providing investors with a rather unique chance to capitalise on the thriving number of start-ups looking to service the Middle East’s growing consumer market. It’s fantastic for Yellow Jersey to be involved with such an exciting story and we look forward to helping Indigo build its brand awareness.”