Hsu to lead Cognito EMEA business

Cognito, the communications and marketing firm which specialises in financial services, has appointed Vivienne Hsu as the new managing director of its EMEA business, based in London.

Hsu, who joined the financial communications firm in 2013, will take over the role from Andrew Marshall, and will report to both Marshall and founder and CEO Tom Coombes.

Marshall, who joined Cognito in 2012, will now concentrate on his role as deputy CEO of the company, and helping CEO Coombes to develop its expansion strategy through the identification of business development and partnership opportunities.

During her time with Cognito, Hsu has led on the global development of its social and digital media practice. She joined Cognito after an early career in advertising and marketing, most recently at Grey Group agency The Social Partners.

Coombes said: “I am delighted to appoint Vivienne to this role – she has proved to be a highly valued member of the global firm as well as the regional business, with a great track record in new business, client retention and service innovation.

“Our business in EMEA has roughly trebled since Andrew took over its leadership in mid- 2012 and I look forward to his broader contribution to the global growth of the firm.”

Cognito has offices in New York, London, Los Angeles and Singapore.