Visit Jersey appoints Hills Balfour to lead European trade activity

Visit Jersey has appointed travel and tourism consultancy Hills Balfour to develop its European short-haul trade relations activity, with a particular focus on the UK, France and Scandinavia.

Following a competitive pitch, the agency has been appointed to influence travel distribution and specifically identify, court and capture new sources of visitors via off-island travel trade buyers. This will include traditional tour operators and carriers.

Hills Balfour will identify key travel intermediaries and initiate relationships with them and target travel suppliers in new markets to inspire visitors to discover Jersey.

Keith Beecham, CEO at Visit Jersey, said: “We are thrilled to announce our new appointment of Hills Balfour to handle Visit Jersey’s European market development. Hills Balfour’s breadth and depth of trade experience in both the UK and on the Continent aligns very well with our vision for 2017 and beyond, as well as tying in with our goal of increasing awareness of the potential that Jersey has to offer the trade.”

He added: “We look to Hills Balfour to build on our existing tour operator relations in addition to opening Jersey up to new markets, audiences and revenue streams through creating more reasons and opportunities to visit.”