Teradata appoints CommsCo to drive UK ‘big data for business’ campaign

US data and analytics company Teradata has appointed CommsCo to support its PR and social presence in the UK.

The agency, which commences its remit with immediate effect, will aim to break down the barriers around adoption and understanding when it comes to “big data”.

CommsCo will be responsible for managing UK&I media, campaigns, press office and event activity. Rose Bambi, head of international PR and social media at Teradata, will be managing the agency from London.

Bambi said: “The big data and analytics category is on the cusp of some incredibly exciting times and CommsCo is the perfect partner to help us make the most of the opportunities we’re likely to see in 2017 and beyond.

“We now have an agency that is vastly experienced when it comes to understanding our markets and coping with the nuances of our businesses. CommsCo has a proven track record in execution, which will go a long way to helping Teradata shift the dial in terms of communicating the business value that big data and analytics can deliver.”

Ilona Hitel, MD and founder at CommsCo, said: “Big data is coming into its own in terms of business benefits, and the opportunities for the year ahead are huge. This is a flagship account and a genuine marker for us as an agency heading into 2017, and we’re delighted to be working with such an experienced team at Teradata.”