Swinton Insurance appoints head of PR

British insurance retailer Swinton Insurance has hired Gill Galassi for its newly-created head of public relations role.

Galassi is the former head of global comms for PZ Cussons and, previously, head of corporate comms at Well Pharmacy.

At Swinton, she will report to marketing director Anne Kirk, and will be responsible for the continued development of Swinton’s brand awareness and corporate reputation.

Kirk said: “Gill brings a wealth of experience to this new role and gives us further focus and capability to deliver on our plans for future growth. The market, technology and our customers’ expectations continue to change rapidly.

“We’re investing in our marketing function and looking to bring the best talent into our business in order to embrace these opportunities. Gill’s appointment is a great example of this.”

The new comms role is part of a wider marketing drive for Swinton, which is recruiting for 16 new roles within its digital and marketing function, based in its Manchester office.

Galassi added: “This is a really exciting time to be joining Swinton, as the business celebrates its 60th anniversary later this year and moves to its brand new head office at 101 Embankment in Manchester city centre.

“My focus will be to enhance and protect the brand across multiple channels, with an increased focus on local and digital platforms. I’m really looking forward to the challenge.”