Alfred wins UK comms brief for Neato Robotics

Neato Robotics, a manufacturer of smart robots for the home, has chosen Alfred to handle all UK comms activity, spanning consumer, trade and influencer relations, following a competitive pitch.

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Neato designs robots for the home, including connected vacuum cleaners, to improve consumers’ lives, allowing them to spend less time doing household chores.

Alfred has been briefed to grow Neato’s profile, specifically in the UK, where, the brand says, the market has been slower to adopt the technology compared to the rest of Europe.

The agency will also advise on global strategy, working directly with Neato’s director of global comms, Aparna Aswani, who is based in Silicon Valley.

Avril Murphy, VP of sales and marketing EMEA, at Neato, said: “Our challenge in 2017 is to elevate Neato’s visibility as a key player in the UK market, by showcasing our advanced technology and connecting with consumers that are the true gatekeepers to the home.

“The creativity, industry knowledge, and most importantly passion that came through from the Alfred team was second to none, and we’re thrilled to have them onboard for this important year.”

Alfred co-founder Gemma Pears added: “The connected home and IoT were certainly trends in 2016, but 2017 presents a strong market opportunity as the sector matures. Our role will be to ensure that consumers identify with Neato, understand its advanced technology and bring to life its offering in a creative and effective way.”