Pan-African fintech company MFS Africa appoints CCgroup

Pan-African fintech company MFS Africa has appointed London-based tech PR agency CCgroup to lead its marketing communications strategy across EMEA.

CCgroup will position MFS Africa as the leader in cross-border mobile financial services in Sub-Saharan Africa. It will work with the company to to boost its corporate profile and increase awareness of the organisation among target audiences throughout Europe, the Middle East and Africa.

MFS Africa connects over 120m mobile wallets across the region; 75% of all the wallets in market, according to the company. MFS Africa allows service providers to facilitate transactions across networks, borders and currencies, ensuring compliance with necessary regulations.

Dare Okoudjou, CEO and founder at MFS Africa, said: “MFS Africa has been quietly laying the foundations to drive accelerated growth. With the technology, team and partnerships in place, and customers knocking on our door, we decided it was time to boost our profile and raise awareness among potential customers.

“I’ve worked with CCgroup twice before and it was the natural choice. It combines ten years of mobile financial services knowledge with access to the most powerful industry influencers via its London office – a rare union. CCgroup is the right partner to support us during this critical period of growth.”

Daniel Lowther, head of FinTech at CCgroup, added: “MFS Africa is solving the biggest problem in the mobile financial services market – scale. It is the only company that can transform mobile financial services from a fragmented landscape of closed, proprietary systems to an open, consolidated one and meet the needs of consumers, businesses and regulators across Africa.”