M&C Saatchi Sport & Entertainment names new entertainment lead

M&C Saatchi Sport & Entertainment has promoted Jodie Fullagar to head of entertainment, 10 years after she first joined the agency’s entertainment division as its first full-time member.

Since joining M&C Saatchi Sport & Entertainment in 2006, Fullagar has helped to grow the agency’s entertainment offer to a 20-strong team, and has been responsible for the development of a portfolio of Pernod Ricard brands, including Ballantine’s, Jameson, Martell, G.H. Mumm and Havana Club.

Other clients in the entertainment division include NatWest, Samsung and SAB Miller.

Before joining M&C Saatchi Sport & Entertainment, Fullagar started her PR career at Exposure, where she led strategy and activations for brands involved in film sponsorship properties.

In her new role, Fullagar will join the agency’s five-strong board and support CEO Steve Martin and MD Jamie Wynne Morgan in developing long term future facing strategies for the agency.

Martin said: “I am delighted Jodie has taken on the role to drive our entertainment business forward. She is very strong across all marketing disciplines but has such in depth knowledge of the film and music industries which allows her to advise our clients how to navigate within those circles with real impact.

“Her loyalty and passion for the company is unsurpassed and we are excited about the future growth of our Entertainment offering.”

Fullagar added: “I’m delighted to join the board of what I believe is the most dynamic, creative and forward thinking sponsorship agency out there.

“I’m especially proud of the 50:50 split of male / female representation on the board and the shared passion and expertise that unites us. As the agency’s first entertainment employee, it’s incredibly rewarding and exciting to be given the privilege of leading our entertainment division which is full of brilliant people doing brilliant work. I look forward to working with the team to help our clients thrive.”