Clarity PR wins ADYOULIKE

Clarity PR has been appointed by ADYOULIKE, a native advertising technology company.

ADYOULIKE specialises in the supply and demand of in-feed native advertising; digital ads that take on the look and feel of the content which surrounds them.

Clarity’s London and New York teams will handle media relations, events and thought leadership in the UK and North America.

Dale Lovell, chief digital officer at ADYOULIKE, said: “We’re looking to take our communications effort to the next level and raise the profile of our technology capabilities, globally.

“Our entire team is centred around building sophisticated tech that benefits publishers and advertisers and we trust Clarity’s team to get our message to the right people in the right way. They have the experience, relationships and integrated approach needed to support our expansion plans.”

ADYOULIKE launched in Paris in 2011, and in November 2016 integrated with IBM’s Watson AI software.

Sara Collinge, UK MD at Clarity PR, added: “Advertising technology businesses have grown significantly in number and scale over the past five years. ADYOULIKE is one that’s captured an area of the market and is reaping the benefit and expanding fast.

“Our communications programme is built around carving out a market-leading position for the company with publishers and brands alike.They’re the kind of business we love to work with; fast moving, smart and focussed on international expansion.”

Clarity was appointed by London ad tech business Captify in November 2016.