Channel 4 names PR leads for content and corporate

Channel 4 has enhanced its press and publicity team with the internal appointments of Donna Mathews to group PR lead for content and programmes and Victoria Wawman to group PR lead for corporate and commercial.

Mathews is currently group publicity manager for Drama, Comedy and Acquisitions at Channel 4, and has led PR campaigns for TV dramas Humans and Utopia, as well as This is England, Homeland, Fresh Meat and Skins.

She was part of the launch PR team for E4 in 2001, and, before that, worked on the PR team for Big Brother, as well as factual entertainment programming.

In her new role, Mathews will oversee all of Channel 4’s programme and content PR campaigns, with the programme publicity and picture team reporting into her.

Wawman has worked on corporate comms at Channel 4 since 2012, leading PR for the corporation’s ad sales and commercial divisions, as well as its Indie and Commercial Growth Funds. Before moving to Channel 4, she was a senior publicist for the BBC.

In her new role, Wawman will oversee PR campaigns across Channel 4’s commercial and corporate business areas, with the corporate PR team reporting to her.

Both new roles will deputise for and report to Channel 4’s head of press and publicity, James MacLeod.

MacLeod said: “It’s a tribute to the strength of the Channel 4 press team that we’ve been able to make both of these appointments from within. Donna and Victoria have a huge amount of experience, creativity and strategic vision and I know they’ll make a great senior team.”

The appointments follow the departure of deputy head of press and publicity Sarah Booth, who left Channel 4 in September after nine years at the broadcaster to take up the role of UK director of comms at Endemol Shine Group.