The Pool calls in Exposure

The Pool, the multi-media platform for women “too busy to browse” launched by magazine editor and author Sam Baker and broadcaster Lauren Laverne in 2015, has appointed network comms group Exposure to build its profile and work on a series of consumer and corporate events.

Launched to “champion female voices”, The Pool covers everything from daily news, to fashion, food and film, work, books, health and beauty. It also works with a group of brand partners to create unique content.

Exposure has been briefed to build greater awareness of The Pool’s commercial content opportunities, and place the brand at the forefront of women’s issues, including health, politics, economics and technology.

The kick–off event, which took place yesterday, saw Exposure play host to an all-female roundtable held at its central London offices. The event, hosted by Lauren Laverne (pictured), led with the topic: The World, As Run by Women.

Jo Morrell, CCO at The Pool, said: “We have grown organically to establish our unique proposition in the media landscape, and already worked successfully in partnership with some vibrant and progressive international brands such as Michael Kors, Clinique, Starbucks and Pinterest. We have now hired Exposure to help build our brand profile and communicate to a wider audience.”

Heather Ogie, CCO at Exposure, added: “The Pool has created a clever and vibrant way to communicate to an online audience, which Exposure really admires. We’re very excited to partner with such a like-minded business, who use bravery as well as brains to create new ways to communicate.”

• Last month, Sam Baker talked to Gorkana about how The Pool was going from strength to strength a year after launching, which content is working best and what PRs can do to get involved. Click here to read the exclusive interview.