Simba Sleep extends Exposure’s UK brief to include Europe

Exposure London has won a new pan-European brief from online mattress company Simba Sleep, three months after being named as the brand’s retained UK consumer agency.

Since becoming Simba’s retained UK agency in August, Exposure has assisted in increasing sales and building awareness of the Simba Hybrid, which it says is the “world’s most advanced mattress”.

The agency also created the brand’s first out-of-home billboard poster campaign to increase awareness across London. Running for 11 weeks, the campaign featured photography of a deconstructed Simba Hybrid mattress, built in a studio rather than digitally.

Exposure has now been briefed to support comms activity across key markets, including France, Germany and the Netherlands. It’s the first time Simba has hired an agency to drive a full-scale comms programme across Europe.

James Cox, CEO and co-founder of Simba Sleep, said: “We were impressed by the Exposure team’s energy, creative ideas and strategic thinking. After its proven track record of delivering impactful media results in the UK, we think it is the perfect partner to take the brand into Europe.”

Heather Ogie, chief comms officer at Exposure London, added: “We couldn’t be more pleased to be working with such an innovative and enterprising start-up.  We shine when it comes to developing culturally relevant campaigns for brands that want to push the boundaries. The team here really understand Simba’s audience and share its energy to deliver creative and impactful results.”