Knauf appoints Threepipe

Knauf, a market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity.

In 2017 Knauf plans to “reset” its marketing activity to become more digitally focused, as the business looks to build its presence in new product areas among trade audiences.

Threepipe will maintain an ongoing paid search strategy for Knauf and overlay this with brand campaigns to support new product launches and key industry events.

Amrik Sanghera, marketing campaigns manager at Knauf, said: “We were impressed by Threepipe’s strategic approach to building targeted awareness of our brand and new products in 2017. We are looking forward to working with the team as we build out a new marketing approach for the business.”

Jim Hawker, co-founder of Threepipe, added: “It’s a pleasure to be working with one of the most admired companies in the construction sector. It has a great vision for where the business is going and is digitally transforming its approach to marketing, so it’s an exciting time to be involved.”