itsu [grocery] hires John Doe

John Doe has been handed a consumer PR brief by Asian food brand itsu [grocery] to support a selection of its key retail products during the winter months.

itsu [grocery] and John Doe will work on the consumer PR brief with immediate effect and into the new year.

Natalie Sugarman, head of marketing at itsu [grocery], said: “On meeting the John Doe team, we were impressed by their offering, their enthusiasm for the brand matched our own and we’re looking forward to seeing the creative work we can produce together.”

Rosie Holden, MD of John Doe, added: “It’s a huge pleasure to be working with the itsu [grocery] team. itsu is a dream client and an exciting brand, so the chance to promote its supermarket product range is something we’re thrilled to be developing.”