Neville McCarthy Associates wins Sushi Gourmet brief

Asian hot food service provider Sushi Gourmet has brought in Neville McCarthy Associates to handle its UK PR and comms activity.

Sushi Gourmet, owned and managed by the Hana Group, was first launched in France in 2012. Today the brand operates in over 380 outlets across eight countries in Europe and North America.

Its first UK-based sushi kiosk opened at the end of September in the new Nine Elms Sainbury’s and it has plans for rapid expansion throughout the country.

Neville McCarthy Associates has been briefed to handle all consumer and trade media relations activity, across traditional and online media, to raise the profile of the brand. Activity will also include influencer outreach.

Jason Danciger, MD of Sushi Gourmet UK, said: “We are delighted to work with Neville McCarthy. They share our passion for quality food and intrinsically believe in our evangelical cause of bringing sensational fresh sushi and hot Japanese food to the country.”

Dominic McCarthy, Neville McCarthy Associates’ MD, added: “We are excited to be introducing Sushi Gourmet to UK consumers. The brand is recognised for its freshness, quality and price, and we look forward to being a part of its ongoing success.”