instinct pr promotes Diadora comeback

Diadora has selected instinct pr to manage its UK PR and help the sportswear brand communicate its “making a comeback”.

instinct pr will manage all PR activity for Diadora through media relations, press events, influencer and celebrity engagement and digital advertising.

The agency will look to drive sales for key UK stockists, with a particular focus on Diadora’s highend Heritage collection and its more mainstream Sportswear line.

Romina Zanchetta, head of marketing and comms for Diadora, said: “Our loyal fan base in the UK from the late 80s and 90s still exists and it is now the perfect moment for us to ramp up activity and make sure Diadora is at the forefront of consumers’ minds.

“It’s the perfect time to expand our UK activity and use key stockists such as JD Sports, Topshop and ASOS to attract a new following. instinct pr blew us away with its creativity, outstanding media knowledge and passion for Diadora. It was a natural choice for us and we’re looking forward to a very successful partnership.”

Jonathan Kirkby, founder and director of instinct pr, added: “We’re all looking forward to sharing the Diadora story with our established fashion press network. To bring such an iconic brand to the forefront of media and consumers’ minds again is a great challenge for us.

“We were so passionate about winning this account and I’m so pleased that the Diadora team saw so much creativity within our presentation. By next summer everyone will be talking about Diadora!”