Global Auto Care appoints Prova PR

Spectrum Brands’ Global Auto Care has appointed Midlands-based Prova PR to promote its car care brands STP and Armor All.

Prova will be providing communications support aimed at increasing brand awareness and driving product sales.

Anthony Sewart, sales and marketing director at Global Auto Care, said: “We chose to partner with Prova because of its unrivalled understanding of the UK automotive industry and in-depth knowledge of our company.

“We have worked closely with Prova for the past seven years with our sister company VARTA Consumer Batteries and have enjoyed strong results. We’re really looking forward to working with the team through a series of exciting projects in order to help speak the word to consumers.”

Aimee Postle, director at Prova, said: “It is a huge privilege to be working on the STP and Armor All brands for Spectrum. The team is a passionate, hard-working one, dedicated to delivering results in the marketplace, which very much reflects the can-do ethos at Prova.”