Weber Shandwick’s former tech MD launches content business

Peter Ross, former MD and EVP of Weber Shandwick’s EMEA tech practice, is launching a content writing business Ross Content Writing & Consulting to support corporate, social media, executive leadership, product/tech and internal comms programmes.

Originally a marketing comms writer with a background in journalism, Ross has 22 years’ industry experience. He joined Weber Shandwick’s – then called Miller Communications – Silicon Valley office as a part-time intern and progressed over two decades to run the firm’s tech PR business in both the UK and Europe, Middle East and Africa (EMEA).

He has also worked for Hotwire in London as a senior partner.

Ross Content Writing & Consulting, based in London and West Sussex, will partner with in-house professionals, specialist consultancies and PR agencies in the B2B/B2C tech, financial services, fintech, B2B industrial, education, healthcare and non-profit sectors.

Ross will also target markets such as Asia and the Middle East, where English may not be the first language or where, he says, writing resources are scarce.

Ross Content Writing & Consulting’s founding client is a leading global technology company, and the consultancy is also providing pro-bono support to the East Palo Alto Kids Foundation.

Ross said: “The role of content has never been more important in terms of differentiating yourself and sustaining business momentum. In my experience, I appreciated good writers who also understood my world as a comms professional: the pressures, politics and challenging timelines.

“Seniority and diplomatic polish was a must for working with my subject matter experts and internal teams. It’s this intersection of skills and qualities that I’m providing.”