Trailer Park names UK lead

Engine has brought in Dave Roberts from M&C Saatchi Sport & Entertainment to lead the UK arm of its content and entertainment marketing agency Trailer Park.

Launched in Hollywood, Trailer Park has a 500-strong US arm, which creates and produces integrated campaigns that include strategic planning, branding, advertising, trailers, TV spots, episodic content, branded entertainment, digital offerings, and social media extensions.

It works with entertainment studios, including Warner Bros, Disney and 20th Century Fox, and a number of well-known brands, such as Apple, Unilever, YouTube, PepsiCo and Intel.

Based in Engine’s Great Portland Street HQ, Trailer Park’s London office opened its doors in February.

A member of this year’s inaugural Cannes Entertainment Lions jury, Roberts’ industry career spans twenty years. Having started his career at content specialist Drum PHD, he joined M&C Saatchi Sport & Entertainment from BBH in 2008, with a remit to expand the agency’s entertainment and content proposition.

At M&C Saatchi Sport & Entertainment, Roberts led campaigns for global brands including Orange, Reebok, Samsung, Universal Music, Spotify, Havana Club and Ballantine’s. During this time, the entertainment team grew to represent 40% of the agency’s income.

In his new role, Roberts will be responsible for expanding Trailer Park’s London offering and will report to Engine’s group MD, Simon Peck.

Peck said: “We are thrilled that Dave will be leading Trailer Park London. He has a proven track record of creating game-changing work and an inspiring vision for the future of the business. I have every confidence that he is the right person to lead our talented and rapidly expanding team.”

Roberts added: “Marketers are crying out for a content partner who can bring scale, insight, resource and Hollywood-level creative clout to the table. Trailer Park has the lot and I’m looking forward to working with the team to build this exciting new proposition at such an exciting time.”