Splendid Communications launches YARN to enhance SEO offer

Splendid Communications has launched a new organic search offering, YARN, to add SEO expertise to its creative and PR services.

YARN is Splendid’s “people-first creativity blueprint”, which is an approach designed to enhance organic reach for brand content and “deliver stories that travel”.

The agency said that its approach to SEO would create content that would enhance the value of a link and boost the ranking of content as a story “travels”.

Gavin Taylor, Splendid’s head of performance, said: “Think of it as SEO storytelling. In our multichannel world, the dark arts of ‘mechanical’ SEO are less and less effective. But with this new organic approach we’re at the forefront of content optimisation. I’m really excited about the potential.”

He added: “With so many available options for consuming content, the challenge brands face today is creating a narrative strong enough to remain intact wherever and however it is told and shared. We’re leveraging our people-first creative storytelling to maximise search performance. It represents a step change in traditional link acquisition and content practices.”