Sellotape briefs Mercieca

British brand Sellotape has handed a social media brief to Mercieca to raise the profile of its new ‘Don’t Come Unstuck’ campaign.

Recently launched, the new ‘Don’t Come Unstuck’ campaign includes a re-launch of the British brand’s Facebook, alongside the introduction of Instagram and influencer identification.

Targeting families and young professionals, the activity is key to driving engagement in the run up to Christmas.

Mercieca aims to drive sales and brand loyalty, having previously re-designed Sellotape’s packaging and in-store POS branding.

Chao Roberts, brand manager at Sellotape, said: “Sellotape is a much loved British brand, and we’re excited to be upping our marketing activity to include social media for the first time. It was essential that we worked with an agency with proven credentials as well as stand-out ideas, and Mercieca has certainly proven to deliver on both counts.”

Gemma Oakes, PR director at Mercieca, added: “We’re really excited to be working with such an iconic brand. We like to keep things simple, and knowing that Christmas is Sellotape’s busiest sales period we have created a hub of activity to ensure we engage the target audience, with strong creative at the heart.”