Masons Yorkshire Gin hires Golley Slater

Golley Slater PR North has won a PR brief from Masons Yorkshire Gin and had its contract with pub operator New World Trading Company extended to include a new location opening in York.

Masons Yorkshire Gin is a local supplier that will be stocked in the new Leeds John Lewis. Golley Slater is also handling the launch of  the new store, which will open in October.

The team at Masons Yorkshire Gin brought in Leeds-based Golley Slater PR North after being impressed with its work on John Lewis’ “Locally Made” range, which included Masons Yorkshire Gin.

Eileen Stretton, MD at Golley Slater PR North, said: “We were thrilled to work with Masons Yorkshire Gin as part of its relationship with John Lewis. And to work with such a lovely, local, success story to promote its growing business nationally is a great opportunity – and great gin and tonics now come as an added perk at Golley Slater.”

Golley Slater was first appointed by New World Trading Company in March to handle the consumer comms for The Botanist, its Leeds site.

After being invited to competitively pitch for a new project, the agency will now work on the launch of a site in York.

Stretton said: “To build on our existing relationship with the New World Trading Company for another Yorkshire opening is really exciting for us. The bar in Leeds is already a favourite Golley haunt, and what can be better than promoting a business that is all about fantastic food and incredible cocktails?”