Four wins for The Lifestyle Agency

The Lifestyle Agency has won PR briefs from fashion brand Ruyi Lifestyle, ski resorts Chalet Rosiere and Megeve, and Val D’Isere’s luxury hotels Le Blizzard and Hotel Mourra.

Ruyi Lifestyle has appointed The Lifestyle Agency to represent the fashion brand in the UK for the upcoming winter season. The agency will target fashion and lifestyle media, with a focus on health and fitness.

The account will be led by The Lifestyle Agency’s senior account manager, Louise Gillespie, and senior account executive, Camilla Pelly.

The team will report to Abi Imasekha, founder of Ruyi Lifestyle.

The agency has also been chosen by Chalet Rosiere to raise its profile ahead of the ski season. The agency will focus on travel and lifestyle media, with a particular focus on skiing, health and fitness.

Gillespie and Pelly will also head up this account, who will report to Phillip and Alex Volkers, co-founders of Chalet Rosiere.

Megeve ski resort has also briefed The Lifestyle Agency to represent the brand for the winter season. The agency will target lifestyle media, with a particular focus on international travel and skiing.

The account will be led by The Lifestyle Agency’s Charlie Pearson, who will be supported by Gillespie. The team will report to Caroline Pierlot, operational head of promotions for the Megeve Tourist Board.

The agency will also promote the Le Blizzard and Hotel La Mourra ahead of the winter season. The agency will target travel media, with a focus on luxury lifestyle and skiing.

Pearson and Gillespie will head up the account.

• By Alexis Glaros