Dentsu Aegis Network acquires India’s Perfect Relations Group

Dentsu Aegis Network has acquired Perfect Relations Group, one of the largest PR groups in India. Perfect Relations will retain its branding and become a member of Dentsu Aegis Network India.

Perfect Relations Group has 19 offices servicing Fortune 500 companies across 50 Indian cities. Its clients include Coca-Cola, Nokia, Bharti Airtel and Honda.

Perfect Relations managing director Dilip Cherian and CEO Pradeep (Bobby) Kewalramani will join the Dentsu Aegis leadership team, and report to Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia.

Bhasin said: “The joining in of Perfect Relations Group moves us a huge step closer towards achieving our mission of being the second largest group in this business in India. PR is an important and integral part of the advertising and communications business in India and the expertise that they bring will strengthen our offering. Perfect Relations Group is the perfect addition to Dentsu Aegis Network India in representing us in the segment, and we look forward with excitement to having them on board.”

Cherian and Kewalramani added: “In order to accelerate growth and tap into the latest global platforms and tools, we wanted to partner with a great global network. A good cultural and strategic fit is a top priority in making the decision on who we would like to join. We are very pleased that Dentsu Aegis Network is our choice partner in taking Perfect Relations Group and our spectacular team to the next level.”