Creditsafe appoints Speed Communications

Creditsafe, a company credit report supplier, has appointed Speed Communications’ Business & Corporate PR team as its retained agency.

Speed Communications will increase awareness of the Creditsafe business, which delivers more than 100 million company credit reports every year to more than 200,000 users.

It will also reinforce Creditsafe’s credibility among credit management and finance professionals, as well as the wider business community.

To do this, Speed will deliver a multi-channel communications programme to proactively engage with national, business, financial and wider trade sector media.

Digital activity forms a key part of the brief and Speed will focus on driving website traffic to help build customer recruitment and support up-sell opportunities for Creditsafe’s existing customer base.

David Knowles, marketing director at Creditsafe Group, said: “We were hugely impressed by Speed’s passion, creativity and swift understanding of our business. The knowledge it showed – of the challenges we face – and identification of key traditional and digital media along with the campaign ideas it proposed put Speed well ahead of the other agencies we engaged with. We are certain that this is the start of a long term partnership with Speed.”

Kelly Pepworth, B2B managing partner at Speed Communications, added: “Creditsafe is committed to changing the way business information is used and we believe this perfectly complements our ambition to drive the business and brands we work with forward.”