St Brides leads on WideCells IPO

St Brides Partners (SBP), a financial PR and marketing consultancy for growth companies, led on the listing of WideCells Group, an integrated stem cell services company.

SBP supported WideCells Group as it successfully listed on the LSE Main Market last week, having raised £2m to roll out its stem cell insurance product, and complete the refurbishment of its first stem cell storage facility in Manchester.

The WideCells Group account is managed by SBP partners Elisabeth Cowell and Charlotte Heap and account executive Grace-Anne Marius.

Cowell said: “Companies such as WideCells Group, which has an innovative and inspirational investment case, represent why we love to work with entrepreneurs and growth companies, and we are very proud to be working with its team.

“We are pleased to have communicated the Company’s IPO effectively via an array of coverage in a range of national papers and look forward to continuing our proactive and supportive campaign as the company delivers on its targets to build a leading stem cell services company with global reach.”

Joao Andrade, CEO at WideCells Group added: “St Brides played an intrinsic role in guiding us through our IPO to the Main Market of the London Stock Exchange. They were able to identify the most effective positioning for our company and devised an integrated financial PR and communications strategy in order to secure coverage across a breadth of national publications.

“St Brides has operated like an extension of our own team and it has been a pleasure to work with them.”