Rede Partners appoints Instinctif Partners

Rede Partners, an independent fundraising advisory business for the private equity industry, has appointed Instinctif Partners as its retained corporate PR adviser.

Instintif Partners will support Rede Partners as it continues to raise its profile among the private equity and investment communities. The proposition will include media relations, thought leadership, digital communications and strategic marketing initiatives.

Nick Woods, partner at Instinctif Partners, said: “With a specialist client proposition and an enviable client list, the Rede Partners team has built a successful business that we are delighted to be working with. Moreover, the multidiscipline brief covering corporate communications, digital and strategic marketing is exactly the sort of multi-layered challenge the Instinctif Partners proposition is designed to tackle.”

The Instinctif Partners team will be led by Nick Woods, senior consultant Ross Gillam, junior account executive Ambrose Fullalove and managing partner at Instinctif Partners, Mike Davies, who will provide strategic counsel.

Kristina Widegren, principal at Rede Partners added: “Rede Partners aims to deliver exceptional strategic advisory and placement services to our clients through a differentiated model, so we were particularly pleased by Instinctif Partners’ fresh-thinking and creative approach throughout the pitch process. We now look forward to working with the Instinctif Partners team as we continue to grow our international presence and build upon our existing track record as a leading fundraising and secondary advisor firm.”

Rede Partners was founded by Scott Church and Adam Turtle in 2011.