Lottoland appoints Frank

Lottoland, the lottery betting business, has appointed Frank as its PR agency for the UK.

Frank will oversee all PR outreach for the lottery betting brand, including content creation and influencer engagement.

Since launching in 2013, Lottoland has grown rapidly to become a world leader in the online lottery betting sector. Innovation, coupled with the freedom to offer players a unique and enhanced lottery playing experience, has been key to the company’s success.

Players are able to bet on the outcomes of the biggest lotteries from around the world, with mega jackpots available seven days a week. Major draws available with Lottoland include the EuroMillions, EuroJackpot and America’s PowerBall and MegaMillions lotteries.

Matt Robinson, CCO of Lottoland, said: “The Lottoland team is excited to appoint Frank as our new partner at a crucial time for the brand in the UK.”

Andrew Bloch, founder and group MD of Frank, added: “Lottoland is a great concept, with a fantastic model that allows customers to bet on some of the biggest lotteries in the world. We’re delighted to have been appointed by such an exciting brand and look forward to helping make Lottoland a household name.”