Henman Communications to launch SPAshell

Sports and lifestyle PR agency Henman Communications has been appointed by spa design consultancy Spa Creators to launch SPAshell, the UK’s “first pre-built spa using eco modular construction”, at Fishmore Hall in Shropshire in October.

SPAshell is designed to “help people to relax and unwind”. Henman will work closely with luxury hotels specialist PR agency Perception UK and beauty product house Elemis to launch the facility.

Activity will focus on inviting media to visit Fishmore Hall in October to review the new SPAshell, as well as beauty and wellness treatments and other offerings at the hotel.

Henman Communications will position SPAshell in consumer and trade press, raise awareness through spa and hotel reviews and drive social and digital engagement.

Alistair Johnson, founder and MD of SPAshell, said: “We are delighted to be working with the team at Henman Communications to launch our first SPAshell at Fishmore Hall in the UK this October. Henman Communications has a wealth of experience taking new products to market in the health, fitness and wellness sectors.

“We were looking for a partner agency to help establish our market credibility and build our profile in the national trade media and consumer media in the UK. SPAshell offers a brilliantly simple solution for any boutique hotel or corporate business looking to add spa and wellness treatments to their business mix and provide an additional revenue stream.”

Richard Henman, founder of Henman Communications, added: “We will be building awareness for SPAshell in the national spa, hotel, health and wellness and lifestyle media to drive awareness, engagement and create commercial opportunities for SPAshell across the UK.”