Aduro to launch “clean meal” subscription service

Everdine, a “clean meal” subscription service, has hired Aduro Communications to deliver its launch campaign in the UK market.

Everdine, which is based in London, claims to offer “wholesome and clean meal” subscription plans, with recipes developed by chefs trained in Michelin starred restaurants.

Meals are prepared and delivered frozen, in boxes containing eight or 12 meals, every fortnight.

Aduro has developed a launch campaign, working with a celebrity ambassador to deliver the brand’s key messages, which will also include influencer and product press office activity.

Andreas Jaegle, founder and MD of Everdine, said: “We have a clear brand identity and wanted an agency that could deliver that for us. Aduro impressed us with its insight and strategic approach, giving us a multi-layered campaign to create real cut-through at launch, while crucially delivering our key messages seamlessly.”

Natalie Luke, Aduro founder, said: “Working with new start-ups to launch them to market is incredibly exciting, and Everdine is the perfect example of this, as it’s set to freshen up the market with its approach to convenient, clean eating.

“We know it’s a growing market so we developed a strategic launch plan to take the brand to media and influencers simultaneously, using an ambassador at the heart to deliver the brand’s messages in a credible way that will really cut through.”