White Paper: 9 key insights into journalism and social media in the UK

Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used by journalists, is changing.

This year’s findings show that, for instance, while journalists continue to use social media widely, the way they use and think about the role of social in their work is evolving.

It also shows that – in this, the fifth year of the survey conducted by Gorkana and its parent company Cision, in partnership with Canterbury Christ Church University – PR remains the ‘most important’ news source, regardless of social media.

To find out exactly what journalists have to say about social, for details around where to find them online and for greater insight into the way that they work with social, download the White Paper.