W promotes Sophie Raine to director

W has promoted its head of brand, Sophie Raine, to director, just over two years after she first joined the agency.

Raine, who joined W in 2014, has helped grow the agency’s brand division, which has already brought in Lidl and V Festival as clients this year. She has also helped grow W’s Unilever portfolio.

In her new role, Raine will continue to supervise account teams within the Brand Division, as well as play a wider agency role. She aims to grow and develop W’s live event and influencer programmes.

Working alongside CEO Warren Johnson, MD Richard Tompkins and strategy director Adam Leigh, she will help lead the agency’s business growth both in the UK and internationally, following the opening of W’s first global office in Singapore last year.

Raine has more than 10 years’ consumer and brand experience, and joined W after six years at Frank PR.

Johnson said: “Sophie is a brilliant addition to the board, having played a key role in the growth of W – managing and overseeing challenging, award-winning campaigns, winning and bedding-in new business, and growing and developing team talent. She possesses a rare mix of commercial and creative acumen, and we expect her to be an integral part of the agency’s future.”

Raine added: “This is a very exciting time for W as we continue to scoop up awards, not only for our work but also for the agency and the people within it. It’s an honour to have been a part of W’s meteoric rise over the last two-and-a-half years and to be taking such an important role for the future.”