US pizza brand MOD hires Gabrielle Shaw Communications

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Seattle-based US pizza brand MOD has brought in Gabrielle Shaw Communications as it launches in the UK.

MOD

The MOD brand is moving into the UK market in a joint-venture between its US founders, Scott and Ally Svenson, and Sir Charles Dunstone and Roger Taylor.

Gabrielle Shaw has worked with the Svensons over a period of more than 20 years on launches and brand comms of several projects including Seattle Coffee Company – later sold to Starbucks – Carluccio’s and Triyoga.

The team aims to open five UK MOD sites by the end of 2016.

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