Tricker PR wins Women’s Institutes Magazine

The Scottish Women’s Institutes (SWI) has awarded a three-year contract to Aberdeen-based Tricker PR.

Tricker will produce the organisation’s monthly member’s magazine, Women Together – writing, editing and designing the 32-page magazine, which circulates to SWI members across Scotland.

Women Together, which was previously produced in-house, has been outsourced so as to address a deficit in magazine production costs, and to give the magazine a new lease of life.

Christine Hutton, national chairman of the SWI, said: “Our members are already noticing that the content and overall look and feel of the magazine is different, and they are very much enjoying the changes that have been made.”

In 1999, 143,000 copies of Women Together were printed annually, but by 2016 this had dropped to 60,000, due in part to a fall in membership numbers. It is hoped that fresh content will help to halt that decline, increase circulation and attract advertisers.

Beverley Tricker, managing director of Tricker PR, said: “We have a track record in producing ad hoc and quarterly client publications, but this contract leads us a step further into producing a glossy magazine and also organising the distribution to all parts of Scotland.”