Only By Nature chooses Nudge PR

Nudge PR has won an ongoing PR retainer for Only By Nature frozen yoghurts, with a brief to increase B2C and B2B brand awareness.

Made with the Stevia leaf for no added sugar, Only By Nature’s Frozen Yoghurts claim to be the lowest calorie frozen yoghurts on the market and are gluten-free and vegetarian friendly. Ranges include include Coffee Mocha, Summer Berry, Mango, Apple and Cinnamon and Cherry flavours.

Nudge has been briefed to boost the company’s position in the frozen yoghurt marketplace.

The appointment comes as Only By Nature makes its way onto the shelves at Tesco this month. The brand is already available via Waitrose.

Nudge will also take on the responsibility of publicly launching new product developments, including a smoothie and ice cream offering later in the year.

Margaret Salmon, founder of Only By Nature, said: “The Nudge team were clearly engaged and enthusiastic about the brand from the very first meeting. We’re looking forward to working with a food and drink agency with as much experience as Nudge and look forward to a long and successful partnership.”

In other news, Nudge has also brought in Aisling Brown as a PR assistant and promoted senior account executive Sarah Tickle to PR manager.